A free gift in the Iceland basket, funded by the brand that gives it.
Iceland's shoppers reach the basket, see their Order Total, and check out. GWP adds one block: two or three gifts from non-competing brands, paid for by those brands. The order total, the Small Basket Fee, the Picking & Packing charge and the delivery slot are untouched — Iceland earns a share of every claim.
Basket page · desktopMini-basket drawerBasket page · mobileThemed from iceland.co.uk's live DOMCaptured 24 Sep 2026
Surface 01
The basket page
Iceland's real basket, rebuilt from their live DOM — header, nav tiles, Delivery card, Shopping total, the yellow Mix & Match chip and the amber small-basket progress bar. The GWP block sits in the left column, directly under the Delivery card — the column Iceland leaves empty below Book Delivery, so it costs the page no extra height at all.
https://www.iceland.co.uk/basket
HelpStore FinderMy OrdersAccount
Search Groceries...
Bonus Card Favourites Book a Delivery7£34.20inc. fees
Your shopping basket
Delivery
Great news! We'll deliver your shop to CH5 2NW! Change postcode
Your free gifts & offers
Pick up to 3 · nothing added to your total
FREEClaim a FREE Gin/Rum Taster Box!
from The Curious Drinker · 18+ only · T&Cs apply
OFFER50% Off Your First Box + FREE Vase
from Freddie's Flowers · T&Cs apply
FREEFREE Summer Skincare Kit (Worth £36)!
from grüum · T&Cs apply
Funded by the brands offering them — no cost to Iceland, and your basket total, fees and delivery slot are unchanged. Claim links arrive with your order confirmation email. Each gift is provided by the brand named and is subject to that brand's own terms.
What's real: the product, its £4.50 price, the 3 for £12.00 Mix & Match promotion, the −£3.00 Promotional Discount, the £4.00 Small Basket Fee, £1.70 Picking & Packing and the £34.20 Order Total were all read off a live signed-in Iceland basket on 24 Sep 2026. What's substituted: the delivery postcode — the capture account's real postcode has been replaced with Iceland's own head-office postcode so nothing personal is published.
Surface 02
The mini-basket drawer
Iceland slides a 400px drawer in from the right the moment anything is added — no dimmed backdrop, a 2px shadow, and a fixed Shopping total + Checkout Securely foot. It is the first basket surface most shoppers ever see, so the gift block belongs here too.
Grill Chilled — Cook Time 12 min. – 14 min. Pre-heat grill to a high heat. Remove from packaging. Place onto the wire rack of a grill pan.
Measured, not guessed: 400px wide, box-shadow: rgba(0,0,0,.2) 2px 0 10px, z-index:1300, no backdrop — the drawer simply sits over the page, including the header. The Close and basket links are Iceland's #0097cc blue; Book Delivery is their #6b717c grey secondary, not the green.
Surface 03
On a phone
Iceland's mobile basket collapses to one column, hides the line items behind “See your products”, and pins Shopping Total + Checkout Securely to the bottom of the screen. The gift block sits in the scrolling area, above that pinned bar — the phone below is shown scrolled to the foot of the page, so the whole basket is visible at once.
9:41▮▮▮ ◗
MENU7£34.20inc. fees
Search Groceries...
Your shopping basket
Great news! We'll deliver your shop to CH5 2NW! Change postcode
Funded by the brands offering them — no cost to Iceland, and your basket total, fees and delivery slot are unchanged. Claim links arrive with your order confirmation email. Each gift is provided by the brand named and is subject to that brand's own terms.
Shopping Total£31.50
How the mobile layout was obtained: Chrome on this machine will not go narrower than 592px, so I fetched every Iceland stylesheet in the page, deleted all 158 min-width media blocks above 390px and re-rendered the live basket on their mobile-first CSS. That is what confirmed the single column, the “See your products” collapse and the pinned bottom bar — none of it is assumed.
How it's built
Themed from Iceland's own tokens
Every value below was read off the live basket at iceland.co.uk and dropped into the widget's theme config — the same way any retailer is styled.
Tokens in use
#21a17eGift CTA — the same green as Checkout Securely and Book Delivery
#cc092fChip — Iceland red, as used on the logo, Bonus Card and basket badge
#4a4b4dBody type + selected outline
#6b717cSecondary type — their muted grey
#f3f3f3Panel header — the same fill as the Small Basket Fee row
#d8d8d81px hairline, 4px radius
Instrument SansTheir UI face, 400/500/700
Reusable for any prospect
Capture the tokens. Read the CTA colour, type colours, fonts and radius straight off the live DOM — never off a screenshot.
Paste them in. All of them live in one :root block at the top of this file.
Swap the contents. Replace the line item and the three offers with ones that suit their customer.
Publish. One command puts it on a public link you can send — the recipient needs no login.
Same process produced the Pro Breeze, Studio, Acer, Halfords and Virgin Wines mockups. Iceland's own icons — basket, trash, ±, the delivery pin, the payment marks — are their published SVG sprite, used here only to render the surrounding page accurately.
